J. Dvorak: ASUS' Big Development

While the media is downplaying ASUS’ ROM boot chip, it may be the most interesting development in a while.

by John Dvorak

The ASUS sneak attack. The most interesting story the media is downplaying is the ASUS announcement that it will have a ROM boot chip on all its motherboards, which will boot Linux instantly on start-up. When you flick the switch the machine is instantly on. (It’s about time.) Of course, you will have to press another button for the machine to load Windows.

This development is important, since 90 percent of the time all a user wants to do is surf the Web. Often when leaving for a trip, I forget to check the weather. To do so, I would have to start up my computer, wait forever for it to boot, then go online. This way, I just flip it on, and boom—I get a browser and the info and I’m done.

It’s an extremely subversive ploy for a number of reasons. First of all, it gets people used to Linux, gives them a pain-free experience, and provides quick rewards. Second, it shows users that—most of the time—this is all they need. And finally, it makes Windows look like a subsystem not much different from a program that you run under Windows. The psychological effect of this is profound, and the results could be devastating for Microsoft.